Website speed and page speed both affect conversion rates, UX, pageviews and bounce rates. If you want to improve your site profit, organic rankings and conversions significantly you should devoted particular attention to these two terms.
Site speed vs Page speed
Some people confuse ‘page speed’ with ‘web site speed’. Page speed measures the speed the content on a web page opens. When talking about site speed we focus on the speed at which a website loads as people go through it.
Page speed can be designated by either the ‘page loading time’ (time all the webpage’s content ultimately displays or the ’TTFB’ (time a browser takes to obtain the first byte of data from a site server). Generally we talk about page speed in our articles without going into details or separating these two concepts.
Page speed is considered to be a Google ranking factor. It can be evaluated via Google’s PageSpeed Insights, as well as other available page speed checkers online. Our article about page speed tests is here.
Page speed SEO best practices
Google has specified that website speed (and as a consequence, the webpage speed) is one of the factors its algorithm uses for ranking webpages. In addition, studies have shown Google may specifically measure TTFB when it deliberates page load time. Furthermore, slow web page speed means the search engines can’t crawl as many webpages by means of their assigned crawl budget, which might affect a site’s indexation negatively.
Page speed is likewise vital when it comes to a user’s experience. Pages that take a long time to display are inclined to have a higher bounce rate as well as people spend less time on average on that webpage. Plus, the longer it takes to load a page, the more negative a site’s conversion rate is as well. You can read about page loading speed impact in detail here.
What might bring page speed down?
Your website hosting company: As the saying goes, we get what we pay for. Inexpensive web hosting deals could hurt page speed. So, choose the correct website hosting company which fits your company’s size. Read more about TOP hosting companies and TOP of hostings decreasing your profit.
Images that are too big: Very large images that load slowly ruin page speed. That’s many times because of superfluous info within an comments as well as not enough compression. It’s best to use PNG for images not requiring things such as logos, as well as you should use JPEG for photographs. Please, read more about image optimization.
External embedded media: Different videos are extremely valuable, however they could slow loading times. To hasten loading times, you need to host your videos on your own web servers.
Partially optimized browsers, plugins and applications: You need to test your site on every web browsers because they do not load your website precisely the same. Furthermore, applications such as Flash may extremely lower your page load time.
Too much advertising: Besides upsetting website visitors many advertisements also slow your page speed.
Your website theme: A few top theme designs contain lots of effects and that affects page speed.
Double-barreled code: If the HTML/CSS is dense or it not efficient, that lowers the page loading time.
Widgets: A few social buttons as well as comment spaces may influence your page speed.